Experience
Case studies
A Feature Is Never One Screen
Zeller Invoicing did $6m in gross transaction value in its first year. It also taught me I'd spent months designing one screen when what we were building was a billing system.
Systemising Visual Assets
When a one-off upsell card became the seed of a scalable system - and how involving marketing early turned a design task into an org-wide asset.
Cloud Profile Redesign
Redesigning privacy controls, certificate uploading, and profile usability for A Cloud Guru's jobs platform.
Conversion Optimisation
How a 62% drop-off on the login and sign-up page became the catalyst for a data-driven redesign.
Iterate Fast, Test Often
How rapid guerrilla testing during onboarding sessions helped evolve a job feed interface - and became a practice the team kept using long after.
Data Driven Design
When employers told us they needed ongoing staff, we didn't just take their word for it. Digging into the data revealed a more targeted opportunity than anyone expected.
Rapid Prototyping
We started this project already convinced of the answer. Rapid prototyping is what saved us from building the wrong thing.
Articles
The Role of the Designer in a World of AI: Be the Human in the Equation
I went back on the tools this year to find out what the job actually feels like now. Three pieces of work later, I had a clearer answer than anything I could reason my way to.
The Truth About Design Systems: 5 Myths Debunked
After working on four different design systems, I've learned they can be a game-changer when done right - or a time sink when wrong. Here are five myths debunked.
Learning to Lead: Lessons from my first 6 months as a Product Design Lead
In August 2024, I transitioned to leading a design team. Here are 7 lessons I've learned about leadership, team dynamics, and the broader role of design in an organisation.
Why is a Contribution Model important for your Design System?
A contribution model helps your Design Systems team codify contributions and decision-making, enabling faster responses to component proposals and clearer processes for the whole organisation.
Designing for Designers: Building a Usable Design System
A case study on implementing design tokens in a Design System, using user testing with product designers to develop a semantic token set that enhances usability.
An introvert's guide to user interviews
User interviews can be challenging if you find it difficult starting conversations with strangers. Here are some of the skills and tools that help make these essential UX activities easier.
Experience
Pay.com.au
Coles
Zeller
A Cloud Guru
Sidekicker
Capabilities
Product design
Design systems
Designing with AI
Visual communication
Design leadership
Education
BD, Communication Design
Dip, Visual Communication
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